The Santa Monica Pier 360 Beach Festival is a free, all-ages celebration of classic beach culture. Taking place June 27-28 from 9 AM to 5 PM, the event brings together ocean sports competitions, live music, food and drinks, interactive games, and brand activations for a full day of coastal fun. Whether you’re cheering on athletes, exploring the festival with family, or enjoying a day out with friends, Pier 360 offers an energetic showcase of everything that makes the SoCal beach lifestyle iconic.